Medill builds on 30 years of entrepreneurial journalism

Seventh in a series on entrepreneurial journalism programs at universities and media organizations. 

Rich Gordon, Director of Digital
Innovation, Medill School of
Journalism, Northwestern U.

Rich Gordon is bemused by the recent proliferation of university programs in entrepreneurial journalism. The Medill School of Journalism at Northwestern University has been doing it for 30 years.

"We had classes here in our master's program where we required our students to create new publications and address the content, the audience, and the business plan of these publications," Gordon, director of digital innovation, said in an interview.

"I assume other schools didn't do it because it wasn't considered appropriate for journalists to be talking about business, students didn't want it, faculty couldn't teach it, and the job market didn't ask for it. I don't think the term 'entrepreneurial journalism' even existed a few years ago."
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